For many business owners, it’s easy to try to shoulder a lot when it comes to running a business. But you may face certain challenges you can’t solve on your own — or realize that you’d rather pay someone else to handle certain aspects so you can focus on the things you do best or enjoy most.
Knowing when and how to hire smart and outsource strategically is an important part of building a successful business — and still enjoying your work as a business owner. So, when it comes to the marketing aspect of your business, here are few signs that you may need a hire a online marketing expert so you can achieve these goals.
1. You can’t recall the last time you made an update to your website.
Today, there are lots of tools for building websites and blogs — but maintaining an accurate, updated, compelling, mobile-friendly and search-optimized site requires more than a landing page, with your logo and a few words and images. Even the most user-friendly DIY tools produce headaches and cause coding, design or functional hang-ups requiring professional help to fix it.
A great website today also needs to do more than look presentable — it must be optimized to drive conversions like calls, emails, leads and customers. For searchers to find your website, you need to invest in SEO content. So, if you’re struggling to stay on top of all this while providing a compelling, effective website that’s driving prospects to your business, it may be time to consider bringing in an experienced team.
2. You’d rather not spend time keeping up with the constantly changing rules of SEO.
Staying up with the pace of near-constant changes in search engine optimization is among the most complex, evolving aspects of online marketing. From keeping tabs on which search engines people are using most; to understanding the basics of algorithm updates like Panda, Penguin and Hummingbird; to ensuring that your website and web presence perform well on search-engine results pages after these updates: There’s a lot to master and implement here.
Thankfully, this is an area to which online marketing experts devote their time, energy, and effort, to help you efficiently market your business online. SEO, because of its constant changes and natural complexities, is an area where outsourcing can really help build your online traffic from consumers searching for local businesses like yours.
If you find yourself greatly struggling, or struggling more after a period of time, you can escalate your outsourced efforts, or find a firm to manage your marketing needs.
3. You aren’t getting results from your search advertising.
When used optimally, search-engine advertising is one of the easiest, most cost-effective ways to generate new prospects. But managing it on your own can be time-consuming and not always yield great results. Search-engine advertising is about more than than just signing up, setting up a text ad and waiting for results.
You need effective, compelling text that drives searchers to an optimized, relevant landing page. You need to target the right audience so you’re spending your money on driving visitors likely to buy from you. To design your campaign to drive you more of what you want (not just clicks, but calls, emails, form requests from your website, etc.), you need to be looking at that campaign daily to understand how each aspect of it — from bids to keywords to sites — can be refined to deliver more results.
This is where a marketing expert can give you the upper hand. And even though you will dedicate some of your budget to have that expert leverage his or her expertise, your overall ROI will be greater, by getting better results out of the same budget. You should look for a partner who does more than show you metrics like cost per click and traffic driven to your site: These just show that people clicked on your ads.
Instead, opt for professionals who will paint “the whole picture” for you, who leverage technology and tracking, to tell you exactly what phone calls, emails — and even customers — your search ads drove to your business.