Starting a new website or blog can be very exciting and fulfilling. The only downside is waiting for your site to get a pagerank and waiting on those rankings to increase. For some people this is something that happens pretty quickly, while others anxiously and impatiently wait and wait and often end up with disappointing results. What gives? Well, unless you really have a good grasp of SEO, then you’ll end up frustrated and wanting to give up. Don’t give up though because we’re about to give you SEO tips to help improve your rankings more quickly and also boost your motivation.
Scope Out the Competition
It’s good to know as much as possible about your competition so that you can know who you’re up against and what you should strive for. For instance, you may want to start by finding out how many incoming links your competitors have. This way, you have a good idea of how many you need in order to pass them. Also take a look at where they rank in search engines, what keywords they’re using, and what’s in their meta tags. You can’t strive for the top spot unless you know what you’re competing for. So be sure to analyze your competition as an initial plan of action.
Research Your Keywords
It’s one thing to optimize your website for keywords, but if you’re using keywords that are not even being searched for then it’s a huge waste of your time. There are plenty of free tools available on the Internet that can help you find the best keywords that are being searched for consistently. These are the keywords that you want to optimize your site for. Also think about using long tail keywords, which are keyword phrases that have 3-5 words in them. These are great for drawing in targeted, quality traffic. Lastly, be sure to use evergreen keywords which have longevity and will be relevant for years to come. This way you can always count on them to bring you traffic.
Write Quality Content
If you’re not writing quality content, you really don’t stand a chance at ranking very high. Your content needs to be useful and original. When you create content, keep in mind that you want something that will make others want to link to it and share it. Try to focus on How To’s, tutorials, and lists because these tend to generate the most traffic. If you can, add numerous supportive facts and references. Also be sure to link keywords within your content to other useful and relevant web pages. When others see that you’ve linked to them, it will encourage them to link to you which will in turn help boost your rankings. Images and visual examples like charts, videos, images, and screenshots are also very useful and add to the quality of your content.
Deep Link to Other Pages
Deep linking involves linking to other pages within your site (other than the homepage) from within your content. It’s important to link to internal pages with anchor text that contain at least 3 of the keywords for that page. This will not only help with rankings, but it also helps to keep people on your site longer – thus reducing the bounce rate.
This is Part 1 of 2. Stay tune for more SEO Tips and remember get your SEO report Now as it will help you rank higher.