One of the most important points that we try to make to prospective SEO clients is that SEO is a slow process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many months or possibly even years to start to see that return. Obviously this is very frustrating to clients who want to know, “why is SEO so slow?!”
Here are 3 reasons why SEO is slow:
Trust is hard to achieve The search engines want to rank the sites that are going to provide users with the best possible experience. The websites that perform the best in search are the ones that are “trusted”. Many factors play into attaining this trust including the SEO practice of link building however one of the factors that the search engines look at is the domain age of a website. Thousands of new domains are registered every day. They might turn into a great source of content or they might be another fly by night site that is only maintained for a few months which is why the search engines pay attention to domain age. The search engines don’t want to rank a site that isn’t in it for the long haul. Content that is published on a website that has aged will perform better than the content that is published on a relatively new site.
The massive amount of web content that exists
Think about how much content is being added to the web every second of every day. While it may not all be in direct competition with you in the search engines, there’s a good chance that at least some of it is. Every time that you publish a blog post or update your status on a social media site, your competitors and others in related industries are doing the same. In the grand scheme of things publishing a few blog posts really doesn’t mean all that much. In order to attract the attention of the search engines you will need to be posting content on a regular basis for an extended amount of time in order to even begin to make an online “footprint”.
The search engine indexing process
Because content is right at your fingertips it seems like everything online should be instantaneous. You should be able to write a blog post, publish it, and see it live in the search engines right away, right? Nope. It can take some time for the search engines to find the content and index it. It also probably won’t be anywhere near the top of a search result at that point. In needs to get some attention first, in the form of links and shares. This is another reason why it’s so important to play by the search engine rules. If you get a penalty because the search engines for some reason found something “bad” about your site, it can take a very long time to see any improvement, even if you fix up the site immediately.
Outsourcing to SEO experts!
The competition is fierce, so the importance of SEO needs to be top priority for your online business if you want to compete with the billions of other sites on the Web.
SEO outsourcing to a search engine optimization specialist can be a smart option for those looking to succeed in online business.
In order for the visitor to reach their destination (back to your site), through the use of the search engine, you will need to provide the algorithm that crawls your site, detailed information that the search engine can place in its database, that is specific to the users search query.
This is all done through the use of properly researched and positioned, carefully chosen keywords.
SEO is an art that cannot be taken lightly. Optimizing your content and its related elements involve a great deal of manual work, and come with quite a learning curve.
For the Google algorithm alone, there are more than 200 ranking factors that are used to establish a baseline to index your site in its search engine results page’s database. The Google Engineers make about half-a-dozen changes to their algorithm each week to reflect changes in the way people actually perform searches.
It’s also a fact that there are over 200 million Web users in the United States alone that use search engines to find the product or service they are in need of. Another fun-filled fact is that 75% of those Internet users don’t ever leave the first page of the search engine results page.
For those business professionals that lack the understanding of on page optimization and off page optimization to include link building for authority, it can be a smart business move to hire out.
Closing Comments for the Importance of SEO for Your Business
Even though search engine optimization can take some time to produce results, whether it’s through your invested time to learn SEO, or you pay an SEO specialist, the return on your investment should not be far behind.
It’s simple… if you want to achieve success and receive FREE targeted traffic back to your site, then you have a choice to make… you will need to spend the time learning ALL you can about the best practices of search engine optimization, to include keeping up with the constant algorithm changes, or consider hiring an SEO Specialist to do the work for you.
Once you start receiving organic SEO traffic, the results will last months or even years… as long as you continue adding fresh and updated content to your site, you will continue to receive the Free Traffic for your efforts.