Google-mobile-updateGoogle next big update is going to target non-mobile friendly sites and is expected to roll out April 21, 2015, and roll out for a few days to a week.

This is a big one, and could affect a large portion of your traffic.

For years now, mobile usability has been a factor in Google’s search algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. But until now, that ranking factor has been both limited and ambiguous.

In an official statement Google announced two major changes. First is that more mobile friendly sites will rank in search results and the second is that there will be more relevant app content in search results .

What does this mean for your business?

In the last few years, mobile traffic has increased dramatically. It’s speculated that more than 50% of Google searches are performed on mobile.

The problem is many sites are not responsive, meaning that they were only built for desktop computers and are hard to navigate on mobile devices.

Google doesn’t want to serve up results that don’t are not user friendly, so they are implementing a new algorithm change to demote sites that aren’t usable on phones and tablets.

On a positive note, if your site IS mobile friendly, google will add a little tag to it like the one below:


It’s no secret that having a mobile-friendly site is important for your business, especially since mobile devices are part of everyday life. Whether you’re at the bar or on a boat, smartphones are everywhere. In fact, studies have shown that the average smartphone user checks their phone up to 150 times per day. If your business’ site isn’t mobile friendly, you’re missing out on some serious opportunities.

If your website isn’t already responsive and mobile-friendly, it’s essential that you make this change before the new Google update takes effect on April 21st.

What To Do If Your Site Is Not Mobile Friendly

Contact us right away to convert your site into a mobile friendly website or we can design a new website for you.

We build inexpensive, mobile-friendly and fully responsive websites that adhere to Google’s guidelines and best practices to help get you the best results. Our website service gives you everything you need for a professional, user-friendly website that converts traffic into sales.


This Google update looks to be the biggest mobile-related algorithm change we’ve ever seen. Make sure your site is ready so you don’t lose rank and traffic.

To request more information about our Website service or to find out how to prepare your website for Google’s update please fill out the contact form to request a call back.