Why Social Media Marketing is Important

Everyone and anyone is using social media these days for personal use but recently more and more businesses are coming round to the idea that Social Media is important for growing their company. There’s no doubt that social media is having an increasing influence on how branders and marketers work. Some companies are already tapping into this emerging marketing tool while others are still struggling to keep up.

One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer […]

Why You Need a Website

I get this question asked a lot: My business is very small, just me and one employee, and our product really can’t be sold online. Do I really need a website?

That’s a good question. In fact, it’s one of the most important and most frequently asked questions today.

My answer: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the Internet. More than 20 million shoppers are now online, […]

Why SEO is a Better Long-Term Investment than PPC

Businesses of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to end up on your website via a search engine than going directly to it.

However, there’s still a big decision to make – whether to use SEO (Search Engine Optimization, or naturally ranking high in the organic results) or PPC (Pay-Per-Click ads, the Sponsored Links and purchased ads on a Google search) to get in front of your target?

Done correctly, both can get you on the front page of the search engines for targeted terms and in front of your […]

Google’s Big Mobile Update Will Affect Your Website’s Ranking and Traffic

Google next big update is going to target non-mobile friendly sites and is expected to roll out April 21, 2015, and roll out for a few days to a week.

This is a big one, and could affect a large portion of your traffic.

For years now, mobile usability has been a factor in Google’s search algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. But until now, that ranking factor has been both limited and ambiguous.

In an official statement Google announced two major changes. First is that more mobile […]

Link Building Strategy

You already know that the only way to move your site to the top of Google is to build high quality backlinks (and lots of them).

This is one of the steps we take when building backlinks for our clients. Put simply, we build links in a way that mimics the path of viral content – The exact same structure that happens naturally online when something goes viral. This is exactly what Google always says they want: Create quality content that attracts links and goes viral. The difference here, is we just make it go viral ourselves.

This is the most naturally […]

Signs It’s Time to Outsource Your Online Marketing

For many business owners, it’s easy to try to shoulder a lot when it comes to running a business. But you may face certain challenges you can’t solve on your own — or realize that you’d rather pay someone else to handle certain aspects so you can focus on the things you do best or enjoy most.

Knowing when and how to hire smart and outsource strategically is an important part of building a successful business — and still enjoying your work as a business owner. So, when it comes to the marketing aspect of your business, here are few signs […]

Local Business Tips

When it comes to local businesses you must have a website. When was the last time you picked up the Yellow Pages to search for something? It has been proven people now in days will search online rather than from newspapers, word-of-mouth, TV reporting or those tragic phone book.

Build a Website with Your Own Domain

This is obvious, right? But you will be surprise half of small business don’t have a website. You need to build a website with your own domain name.  One business owner told me he didn’t need one because she has thriving Facebook page with great customer […]

How to Rank Local SEO

Who This Is For:

This is for businesses that operate locally, but that doesn’t mean you necessarily have to have a physical store / location that people come into. There are lot of service based businesses that are run out of a house, which is totally fine. You don’t need a physical store to do local SEO, at least not on your main site.
A physical address is required for Google Local Pages – If you want to show up in the 7-pack / map listings, you do need to have a physical address.
3 Types of Local Assets:

Doing local SEO involves taking […]

The Importance of SEO

Google has made dramatic changes over the years and continues to update their search algorithm, having the biggest impact for small business websites. While search engine optimization (SEO) will become more difficult and expensive to execute, the return on investment remains high for small business.

One of the best marketing tools a website can incorporate is search engine optimization. The goal is to use keywords effectively enough to keep a site on the first page for any given search term.

SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their […]

Lies about SEO that you probably believe

The thing about SEO is that it’s constantly evolving. Not only does that mean a lot of the old information is inaccurate, but it also means there are a lot of misconceptions out there as anyone can create a blog and write about SEO, even if they are not experts.

Lie #1: It’s good to let authority sites republish your content

The issue with having your content republished is that it creates duplicate content. Even if that authority site links back to you, search engines like Google will rank the authority site above yours. What’s even worse is that you can potentially […]