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One of the common issues I see people doing and SEO “expert” who either doesn’t really know what they’re doing that will ultimately destroy your long term ranking with Google is adding to many keywords into the Meta-tags. Trust me this will not optimize your page.

During the 90′s, the extent of “SEO optimizing” for many webmasters was simply to insert relevant keyword phrases into the meta-tags for a page. Here’s an example of a site that’s heavily focused on the meta-keywords:

There’s nothing necessarily wrong with adding keywords into this field that represents valid information on the page itself, but placing a long list of similar phrases with duplicate words (reaching 10 or 12 phrases) is a major SEO faux pas.

Your Title and META tags are the first thing the search engine spiders see when visiting your site! Be sure that your home page TITLE tag is related to the keywords you identified, but to many years of webmasters constantly using meta-keywords to spam keywords, Google no longer even looks at the meta-keywords in order to rank your website. This doesn’t mean the meta-keywords are not useful for aligning the page with particular valuable search phrases – but it certainly is nowhere near as valuable as it used to be, and overusing it can put your site at risk for a lower ranking.

So the key as an SEO, website owner or blogger is to rank higher.

Fix Broken Links

Broken links can send bad signals to search engines. Identify the broken links, fix them or 301 redirect to a better page. You can download “Broken Link Checker” wordpress plugin. This plugin will check your posts, comments and other content for broken links and missing images, and notify you if any are found.

The broken links, if any are found, will show up in a new tab of the WP admin panel – Tools -> Broken Links. From there you can:

• “Edit URL” lets you change the URL of that link. If the link is present in more than one place (e.g. both in a post and in the blogroll), all occurrences of that URL will be changed.
• “Unlink” removes the link but leaves the link text intact.
• “Not broken” lets you manually mark a “broken” link as working. This is useful if you know it was incorrectly detected as broken due to a network glitch or a bug. The marked link will still be checked periodically, but the plugin won’t consider it broken unless it gets a new result.

The fact is that SEO optimizing should begin from the moment you lay down the first stone of your website’s foundation. That’s not to say that an existing site can’t be “fixed,” but you’ll see far more success if you get your website off on the right foot from day one.